Rise Sportswear Compete In CBA Sponsor DHL Basketball League

Activity Background

With the development of sports, basketball is becoming more and more popular in my country, and its influence is expanding. As a sport with a wide audience, basketball can not only inspire people's passion and vitality, but also convey positive energy. In order to further promote basketball culture and enhance brand image, Rise Sportswear decided to participate in the DHL Basketball League, a sponsor of CBA.

Activity Content

1. Sponsorship form:Rise Sportswear will sponsor the DHL Basketball League, including providing basketball uniforms, etc.

2. Activity time:Start at 2 pm on September 20, 2024.

4. Activity objects:basketball enthusiasts, basketball players, event volunteers, etc.

Activity Significance and Purpose

1. Emphasize the influence and cultural value of basketball, inspire people's passion and vitality, and convey positive energy.

2. Analyze the market and target audience, expand brand awareness and reputation.

3. Show the fit between the brand and basketball culture, and jointly convey a positive brand image and values.

4. By sponsoring basketball events, we can obtain wider brand exposure and promotion opportunities, and enhance brand awareness and reputation.

5. Establish closer connections and relationships with audiences and fans, enhance brand reputation and loyalty, and promote sales performance.

Activity goals

1. Improve the brand awareness and reputation of the Rise Sportswear "Risepect" brand in social groups.

2. Enhance the brand's relevance to basketball and enhance the brand image.

3. Expand the brand's influence in society and contribute to the development of basketball.

4. Enhance the emotional connection with the target audience and improve brand loyalty.

Specific action plan

1. Formulate a sponsorship agreement to clarify matters such as sponsorship form and equity distribution.

2. Design and produce basketball uniforms to display brand elements.

3. Support the organization and operation of the event to ensure the smooth progress of the event.

4. Set up brand display areas inside and outside the stadium to increase brand exposure.

5. Carry out interactive activities, such as basketball signature walls, to bring the brand closer to the audience.

6. After the event, evaluate the effect of the event and summarize the lessons learned.

Conclusion

This sponsorship is an important measure for Rise Sportswear to actively participate in basketball and promote basketball culture. By sponsoring the DHL Basketball League, we hope to enhance the brand image and contribute to the development of basketball. At the same time, we also believe that this is a win-win choice. The combination of brand and basketball will inspire the passion and vitality of more people and create a better future together.

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